Los logos más poderosos
Diseñar logotipos visualmente atractivos es una forma de arte que aquí en Ideakreativa hemos refinado a una ciencia delicada. Nos fascina el impacto que los logotipos bien diseñados tienen sobre el éxito de una marca. Para averiguar qué tan eficazmente los logos representan a las empresas, emprendimos este estudio abordando la pregunta:
¿Cuáles son los logotipos más potentes del mundo?
Para el análisis, hicimos una encuesta mundial visualmente asistida sobre el reconocimiento de logotipos. Mostramos el logotipo de la marca de las 200 empresas más exitosas del mundo (en términos de ventas) a los participantes y les permitimos elegir entre cinco posibles respuestas. Luego, les solicitamos que describan lo que hacen estas compañías. El objetivo principal era ver si los participantes podían reconocer el logotipo y, al mismo tiempo, asociarlo correctamente con los productos o servicios que ofrece la empresa.
Para el estudio, preguntamos a 24,000 personas de todo el mundo, entre los participantes había 8,000 de los Estados Unidos, 8,000 de la Unión Europea y 8,000 de Asia (igualmente de China, Corea del Sur y Japón). Con el fin de detectar posibles diferencias entre las generaciones, los participantes de cada continente se dividieron por igual en Baby Boomers, Generación X, Xennials y Millennials.
Simplicidad, elegancia y fuerza: estos son los factores que definen los logotipos de mayor puntaje en este ranking “. Dijo Evan Fraser, Marketing en GraphicSprings.” Los logotipos con estos atributos son efectivos no solo para ser memorables, sino que también nos cuentan una historia sobre qué hace la compañía, para quién lo hace y qué tan bien lo hace “.
| Leyenda | |
|---|---|
| Icono | Significado |
| Y | Millenials |
| X/Y | Xennials |
| X | Generation X |
| B | Baby Boomers |
    |
Ventas |
  |
Beneficios |
  |
Valor de mercado |
  |
Total (promedio) |
| US | EU | Asia | All | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Empresa | |
|
|
Y | X/Y | X | B | |
Y | X/Y | X | B | |
Y | X/Y | X | B | |
|
||
| #1 |   |
  |
41.5 | 6.5 | 182.9 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 100.0 |
| #2 |   |
|
151.8 | 4.6 | 44.7 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 90 | 100 | 97.5 | 99.2 |
| #3 |   |
  |
69.2 | -0.393 | 40.4 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 95 | 100 | 100 | 95 | 97.5 | 99.2 |
| #4 |   |
|
217.5 | 45.2 | 752 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 95 | 90 | 96.3 | 98.8 |
| #5 |   |
|
54.9 | 9 | 178 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 90 | 95 | 96.3 | 98.8 |
| #6 |   |
|
249.9 | 17.1 | 171.9 | 95 | 100 | 100 | 100 | 98.8 | 100 | 100 | 95 | 100 | 98.8 | 100 | 95 | 95 | 100 | 97.5 | 98.3 |
| #7 |   |
  |
104.2 | 7.6 | 57.7 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 100 | 100.0 | 95 | 100 | 90 | 95 | 95.0 | 98.3 |
| #8 |   |
|
62.8 | 6.3 | 159.4 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 95 | 100 | 98.8 | 100 | 100 | 95 | 90 | 96.3 | 98.3 |
| #9 |   |
|
240.3 | 5.7 | 72.9 | 95 | 95 | 100 | 100 | 97.5 | 100 | 100 | 100 | 100 | 100.0 | 95 | 90 | 95 | 90 | 92.5 | 96.7 |
| #10 |   |
|
127.9 | 3.9 | 51.4 | 90 | 100 | 100 | 100 | 97.5 | 95 | 100 | 90 | 100 | 96.3 | 100 | 95 | 95 | 90 | 95.0 | 96.3 |
| #11 |   |
  |
234.8 | 4.7 | 228.8 | 80 | 100 | 100 | 90 | 92.5 | 85 | 100 | 95 | 100 | 95.0 | 90 | 90 | 95 | 95 | 92.5 | 93.3 |
| #12 |   |
  |
174 | 19.3 | 254.3 | 90 | 100 | 85 | 80 | 88.8 | 90 | 95 | 90 | 90 | 91.3 | 100 | 100 | 100 | 95 | 98.8 | 92.9 |
| #13 |   |
|
136 | 2.4 | 427 | 100 | 100 | 100 | 100 | 100.0 | 100 | 100 | 100 | 95 | 98.8 | 75 | 70 | 70 | 75 | 72.5 | 90.4 |
| #14 |   |
|
105.9 | 4.5 | 38.4 | 85 | 100 | 90 | 95 | 92.5 | 80 | 90 | 95 | 80 | 86.3 | 85 | 95 | 100 | 90 | 92.5 | 90.4 |
| #15 |   |
|
51.8 | 5 | 94.4 | 70 | 85 | 95 | 90 | 85.0 | 100 | 100 | 100 | 100 | 100.0 | 80 | 75 | 85 | 100 | 85.0 | 90.0 |
| #16 |   |
|
197.5 | 7.8 | 343.2 | 100 | 100 | 100 | 100 | 100.0 | 90 | 100 | 95 | 90 | 93.8 | 70 | 75 | 85 | 70 | 75.0 | 89.6 |
| #17 |   |
|
85.3 | 16.8 | 507.5 | 75 | 90 | 95 | 95 | 88.8 | 85 | 100 | 90 | 95 | 92.5 | 90 | 90 | 80 | 90 | 87.5 | 89.6 |
| #18 |   |
|
80.7 | 4.7 | 34.2 | 95 | 90 | 90 | 90 | 91.3 | 85 | 90 | 90 | 85 | 87.5 | 90 | 90 | 85 | 90 | 88.8 | 89.2 |
| #19 |   |
  |
90.8 | 8.7 | 229.5 | 70 | 85 | 85 | 90 | 82.5 | 85 | 100 | 95 | 100 | 95.0 | 80 | 75 | 85 | 90 | 82.5 | 86.7 |
| #20 |   |
|
166.4 | 9.4 | 50.8 | 85 | 90 | 100 | 100 | 93.8 | 70 | 65 | 60 | 80 | 68.8 | 70 | 65 | 60 | 60 | 63.8 | 75.4 |
| #21 |   |
|
51.3 | 9.7 | 219.3 | 65 | 45 | 75 | 60 | 61.3 | 60 | 95 | 80 | 95 | 82.5 | 75 | 60 | 60 | 75 | 67.5 | 70.4 |
| #22 |   |
|
66.6 | 1.9 | 26.2 | 35 | 55 | 50 | 55 | 48.8 | 50 | 50 | 80 | 70 | 62.5 | 95 | 80 | 90 | 90 | 88.8 | 66.7 |
| #23 |   |
  |
43.7 | 2 | 42.7 | 55 | 65 | 80 | 75 | 68.8 | 75 | 80 | 80 | 90 | 81.3 | 45 | 50 | 40 | 40 | 43.8 | 64.6 |
| #24 |   |
|
80.9 | 3 | 80 | 90 | 100 | 95 | 90 | 93.8 | 90 | 95 | 100 | 90 | 93.8 | 5 | 5 | 5 | 5 | 5.0 | 64.2 |
| #25 |   |
|
48.7 | 2.5 | 29.4 | 75 | 90 | 100 | 90 | 88.8 | 70 | 56 | 60 | 65 | 62.8 | 45 | 40 | 35 | 35 | 38.8 | 63.4 |
| #26 |   |
  |
62.1 | 2.5 | 162.6 | 50 | 45 | 55 | 45 | 48.8 | 60 | 50 | 75 | 55 | 60.0 | 90 | 75 | 75 | 80 | 80.0 | 62.9 |
| #27 |   |
|
59.4 | 10.3 | 170.4 | 70 | 85 | 80 | 70 | 76.3 | 60 | 60 | 65 | 50 | 58.8 | 45 | 50 | 50 | 55 | 50.0 | 61.7 |
| #28 |   |
|
57.6 | 1.9 | 52.3 | 90 | 95 | 100 | 90 | 93.8 | 60 | 45 | 65 | 55 | 56.3 | 40 | 30 | 35 | 30 | 33.8 | 61.3 |
| #29 |   |
|
79.9 | 11.9 | 162.4 | 60 | 80 | 100 | 100 | 85.0 | 25 | 40 | 90 | 70 | 56.3 | 30 | 40 | 40 | 45 | 38.8 | 60.0 |
| #30 |   |
  |
42.6 | 0.608 | 7.7 | 55 | 60 | 20 | 15 | 37.5 | 60 | 65 | 50 | 30 | 51.3 | 95 | 90 | 90 | 85 | 90.0 | 59.6 |
| #31 |   |
|
85.8 | 1.8 | 25.6 | 35 | 70 | 80 | 45 | 57.5 | 30 | 35 | 75 | 45 | 46.3 | 80 | 80 | 65 | 70 | 73.8 | 59.2 |
| #32 |   |
|
169.5 | 9.4 | 76.1 | 60 | 70 | 75 | 70 | 68.8 | 80 | 75 | 70 | 85 | 77.5 | 15 | 20 | 20 | 25 | 20.0 | 55.4 |
| #33 |   |
|
45.4 | 2.4 | 12.6 | 75 | 60 | 60 | 75 | 67.5 | 30 | 45 | 25 | 15 | 28.8 | 70 | 75 | 70 | 65 | 70.0 | 55.4 |
| #34 |   |
|
183.8 | 0.115 | 114.7 | 30 | 90 | 95 | 90 | 76.3 | 70 | 65 | 90 | 65 | 72.5 | 15 | 15 | 10 | 25 | 16.3 | 55.0 |
| #35 |   |
|
84 | 14.7 | 164.3 | 85 | 100 | 90 | 100 | 93.8 | 50 | 45 | 65 | 35 | 48.8 | 25 | 30 | 20 | 15 | 22.5 | 55.0 |
| #36 |   |
|
94.6 | 4.9 | 108.8 | 75 | 95 | 90 | 90 | 87.5 | 35 | 30 | 30 | 30 | 31.3 | 45 | 30 | 30 | 25 | 32.5 | 50.4 |
| #37 |   |
|
63.7 | 4.5 | 91 | 20 | 40 | 40 | 50 | 37.5 | 70 | 80 | 85 | 80 | 78.8 | 45 | 30 | 30 | 35 | 35.0 | 50.4 |
| #38 |   |
|
485.3 | 13.6 | 221.1 | 100 | 100 | 95 | 100 | 98.8 | 30 | 20 | 30 | 35 | 28.8 | 10 | 15 | 20 | 25 | 17.5 | 48.3 |
| #39 |   |
|
41.7 | 1.2 | 12.5 | 40 | 25 | 25 | 60 | 37.5 | 5 | 20 | 50 | 45 | 30.0 | 65 | 80 | 80 | 85 | 77.5 | 48.3 |
| #40 |   |
|
52.8 | 7.1 | 203.1 | 40 | 55 | 90 | 90 | 68.8 | 10 | 35 | 50 | 65 | 40.0 | 10 | 15 | 10 | 40 | 18.8 | 42.5 |
| #41 |   |
  |
45.6 | 1.2 | 213.1 | 100 | 90 | 100 | 95 | 96.3 | 5 | 5 | 15 | 15 | 10.0 | 35 | 15 | 5 | 10 | 16.3 | 40.8 |
| #42 |   |
|
102.5 | 24.2 | 306.6 | 85 | 100 | 90 | 100 | 93.8 | 10 | 5 | 10 | 15 | 10.0 | 20 | 5 | 15 | 20 | 15.0 | 39.6 |
| #43 |   |
|
73.7 | 1.1 | 59.5 | 10 | 10 | 35 | 45 | 25.0 | 50 | 55 | 80 | 80 | 66.3 | 15 | 40 | 15 | 35 | 26.3 | 39.2 |
| #44 |   |
|
59.8 | 1.9 | 16.9 | 5 | 5 | 5 | 5 | 5.0 | 55 | 75 | 80 | 65 | 68.8 | 45 | 40 | 40 | 45 | 42.5 | 38.8 |
| #45 |   |
|
48.6 | 9.8 | 165.1 | 35 | 55 | 55 | 50 | 48.8 | 10 | 55 | 45 | 10 | 30.0 | 25 | 55 | 40 | 30 | 37.5 | 38.8 |
| #46 |   |
|
71.9 | 16.4 | 338.6 | 75 | 90 | 100 | 95 | 90.0 | 10 | 15 | 15 | 15 | 13.8 | 5 | 15 | 15 | 10 | 11.3 | 38.3 |
| #47 |   |
|
60.8 | -9.3 | 67 | 5 | 0 | 0 | 0 | 1.3 | 80 | 85 | 80 | 75 | 80.0 | 35 | 30 | 30 | 35 | 32.5 | 37.9 |
| #48 |   |
|
47.2 | -3.8 | 8.3 | 15 | 3.8 | 10 | 45 | 50 | 55 | 40.0 | 60 | 70 | 70 | 75 | 68.8 | 37.5 | |||
| #49 |   |
|
87.1 | 0.825 | 16.6 | 5 | 0 | 0 | 0 | 1.3 | 50 | 90 | 75 | 80 | 73.8 | 35 | 40 | 30 | 30 | 33.8 | 36.3 |
| #50 |   |
|
80.4 | 8.7 | 193.5 | 95 | 100 | 100 | 100 | 98.8 | 5 | 5 | 5 | 5 | 5.0 | 5 | 0 | 0 | 5 | 2.5 | 35.4 |
| #51 |   |
|
163.8 | 13 | 249.3 | 90 | 100 | 100 | 100 | 97.5 | 5 | 0 | 0 | 5 | 2.5 | 5 | 5 | 5 | 5 | 5.0 | 35.0 |
| #52 |   |
|
56.7 | 3.8 | 24.6 | 5 | 0 | 5 | 10 | 5.0 | 50 | 65 | 80 | 60 | 63.8 | 30 | 30 | 40 | 45 | 36.3 | 35.0 |
| #53 |   |
|
94.6 | 8 | 176.7 | 100 | 100 | 100 | 100 | 100.0 | 0 | 0 | 5 | 0 | 1.3 | 0 | 5 | 0 | 0 | 1.3 | 34.2 |
| #54 |   |
|
126 | 13.1 | 198.4 | 95 | 90 | 100 | 100 | 96.3 | 5 | 0 | 5 | 5 | 3.8 | 5 | 0 | 0 | 0 | 1.3 | 33.8 |
| #55 |   |
|
119.7 | 10 | 261.2 | 65 | 70 | 90 | 85 | 77.5 | 5 | 10 | 15 | 15 | 11.3 | 5 | 5 | 25 | 15 | 12.5 | 33.8 |
| #56 |   |
|
60.5 | 3.4 | 91.3 | 90 | 85 | 90 | 100 | 91.3 | 5 | 5 | 10 | 5 | 6.3 | 0 | 5 | 0 | 0 | 1.3 | 32.9 |
| #57 |   |
  |
57.6 | 2.6 | 55.9 | 5 | 5 | 5 | 10 | 6.3 | 80 | 95 | 85 | 90 | 87.5 | 5 | 5 | 5 | 5 | 5.0 | 32.9 |
| #58 |   |
|
57 | -0.164 | 34.7 | 5 | 15 | 10 | 10 | 10.0 | 10 | 10 | 15 | 15 | 12.5 | 60 | 90 | 90 | 65 | 76.3 | 32.9 |
| #59 |   |
|
92.2 | 16.6 | 231.9 | 90 | 95 | 100 | 90 | 93.8 | 5 | 0 | 5 | 0 | 2.5 | 0 | 0 | 0 | 5 | 1.3 | 32.5 |
| #60 |   |
|
121.2 | 2.4 | 74.9 | 90 | 100 | 100 | 95 | 96.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 32.1 |
| #61 |   |
|
110.5 | -0.497 | 206.1 | 80 | 80 | 85 | 100 | 86.3 | 0 | 0 | 5 | 5 | 2.5 | 0 | 5 | 15 | 5 | 6.3 | 31.7 |
| #62 |   |
|
177.5 | 5.3 | 79.8 | 95 | 90 | 100 | 90 | 93.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 31.3 |
| #63 |   |
|
69.5 | 2.7 | 29.4 | 85 | 100 | 100 | 90 | 93.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 31.3 |
| #64 |   |
|
97.6 | 21.9 | 274.4 | 90 | 85 | 90 | 75 | 85.0 | 0 | 5 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 28.8 |
| #65 |   |
|
44.3 | -1.9 | 34 | 25 | 25 | 15 | 25 | 22.5 | 65 | 60 | 45 | 75 | 61.3 | 5 | 0 | 5 | 0 | 2.5 | 28.8 |
| #66 |   |
|
65 | 3.1 | 71.1 | 75 | 90 | 90 | 85 | 85.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 28.3 |
| #67 |   |
|
44.9 | 3.1 | 42.7 | 20 | 15 | 25 | 15 | 18.8 | 30 | 45 | 10 | 25 | 27.5 | 35 | 40 | 45 | 15 | 33.8 | 26.7 |
| #68 |   |
|
88.4 | 6.4 | 109.8 | 5 | 15 | 30 | 45 | 23.8 | 20 | 20 | 45 | 80 | 41.3 | 15 | 15 | 15 | 10 | 13.8 | 26.3 |
| #69 |   |
|
49.9 | 3.8 | 78.3 | 20 | 80 | 80 | 90 | 67.5 | 0 | 5 | 5 | 25 | 8.8 | 0 | 5 | 0 | 5 | 2.5 | 26.3 |
| #70 |   |
|
48.3 | 6.9 | 89.4 | 10 | 5 | 25 | 20 | 15.0 | 65 | 50 | 55 | 75 | 61.3 | 5 | 0 | 5 | 0 | 2.5 | 26.3 |
| #71 |   |
|
48.1 | 4.3 | 77 | 35 | 60 | 75 | 90 | 65.0 | 5 | 10 | 10 | 5 | 7.5 | 5 | 5 | 10 | 5 | 6.3 | 26.3 |
| #72 |   |
  |
91.4 | 12.1 | 51.8 | 0 | 5 | 5 | 0 | 2.5 | 35 | 45 | 80 | 65 | 56.3 | 15 | 15 | 20 | 15 | 16.3 | 25.0 |
| #73 |   |
|
61.9 | -3.7 | 13.5 | 45 | 60 | 75 | 80 | 65.0 | 5 | 10 | 5 | 0 | 5.0 | 5 | 5 | 5 | 5 | 5.0 | 25.0 |
| #74 |   |
|
184.9 | 7.2 | 160.2 | 55 | 80 | 75 | 80 | 72.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 24.2 |
| #75 |   |
|
82.1 | 8.3 | 78.6 | 10 | 5 | 5 | 25 | 11.3 | 15 | 25 | 15 | 25 | 20.0 | 45 | 40 | 45 | 35 | 41.3 | 24.2 |
| #76 |   |
|
47.7 | 0.066 | 10.2 | 10 | 5 | 20 | 15 | 12.5 | 35 | 35 | 20 | 15 | 26.3 | 35 | 35 | 55 | 10 | 33.8 | 24.2 |
| #77 |   |
|
132.2 | 6.2 | 60.8 | 10 | 40 | 20 | 30 | 25.0 | 30 | 30 | 45 | 50 | 38.8 | 5 | 5 | 5 | 15 | 7.5 | 23.8 |
| #78 |   |
|
65.2 | 9.5 | 228.1 | 30 | 25 | 15 | 20 | 22.5 | 25 | 20 | 25 | 20 | 22.5 | 20 | 25 | 35 | 15 | 23.8 | 22.9 |
| #79 |   |
|
128.1 | 6.2 | 128.1 | 5 | 0 | 0 | 0 | 1.3 | 50 | 70 | 70 | 75 | 66.3 | 0 | 0 | 0 | 0 | 0.0 | 22.5 |
| #80 |   |
|
115.7 | 7.6 | 83.7 | 5 | 5 | 5 | 10 | 6.3 | 45 | 50 | 60 | 55 | 52.5 | 5 | 10 | 10 | 5 | 7.5 | 22.1 |
| #81 |   |
|
222.9 | 24.1 | 409.9 | 15 | 30 | 70 | 85 | 50.0 | 5 | 5 | 15 | 5 | 7.5 | 5 | 0 | 0 | 5 | 2.5 | 20.0 |
| #82 |   |
|
58.3 | 5.7 | 143.9 | 10 | 25 | 20 | 15 | 17.5 | 20 | 20 | 35 | 25 | 25.0 | 15 | 15 | 25 | 15 | 17.5 | 20.0 |
| #83 |   |
|
153.7 | -0.453 | 57.3 | 5 | 5 | 25 | 24 | 14.8 | 5 | 30 | 45 | 45 | 31.3 | 5 | 25 | 10 | 10 | 12.5 | 19.5 |
| #84 |   |
  |
255.7 | 7 | 105.1 | 4 | 2 | 2 | 3 | 2.8 | 5 | 4 | 8 | 5 | 5.5 | 45 | 40 | 55 | 60 | 50.0 | 19.4 |
| #85 |   |
|
48.5 | 6.7 | 193.2 | 5 | 5 | 25 | 5 | 10.0 | 30 | 40 | 50 | 45 | 41.3 | 5 | 0 | 5 | 10 | 5.0 | 18.8 |
| #86 |   |
|
45.3 | 0.552 | 40.4 | 15 | 0 | 5 | 5 | 6.3 | 65 | 50 | 45 | 30 | 47.5 | 5 | 0 | 0 | 5 | 2.5 | 18.8 |
| #87 |   |
|
108.3 | 12.3 | 2.8 | 15 | 45 | 70 | 90 | 55.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 18.3 |
| #88 |   |
|
69.8 | 7.8 | 1.5 | 25 | 60 | 65 | 70 | 55.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 18.3 |
| #89 |   |
|
50.2 | 1 | 6.1 | 5 | 5 | 5 | 5 | 5.0 | 25 | 10 | 5 | 10 | 12.5 | 15 | 30 | 35 | 65 | 36.3 | 17.9 |
| #90 |   |
|
41.5 | 2.9 | 32.6 | 40 | 55 | 50 | 65 | 52.5 | 0.0 | 0.0 | 17.5 | ||||||||
| #91 |   |
|
64.7 | 0.8 | 57.2 | 25 | 55 | 60 | 65 | 51.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 17.1 |
| #92 |   |
  |
135.2 | 4.6 | 54.4 | 0 | 5 | 0 | 10 | 3.8 | 0 | 5 | 5 | 5 | 3.8 | 35 | 50 | 50 | 30 | 41.3 | 16.3 |
| #93 |   |
|
53.6 | 5.1 | 57.9 | 10 | 5 | 5 | 5 | 6.3 | 35 | 40 | 35 | 50 | 40.0 | 5 | 0 | 0 | 5 | 2.5 | 16.3 |
| #94 |   |
|
44 | 1.9 | 13.5 | 25 | 10 | 0 | 5 | 10.0 | 15 | 20 | 50 | 45 | 32.5 | 10 | 0 | 5 | 5 | 5.0 | 15.8 |
| #95 |   |
|
116.1 | 4.2 | 89 | 40 | 55 | 40 | 45 | 45.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 15.0 |
| #96 |   |
|
52.4 | -0.849 | 60.1 | 5 | 25 | 55 | 80 | 41.3 | 0 | 5 | 5 | 5 | 3.8 | 0 | 0 | 0 | 0 | 0.0 | 15.0 |
| #97 |   |
  |
41.2 | 1.7 | 24.9 | 0 | 5 | 10 | 5 | 5.0 | 15 | 5 | 35 | 20 | 18.8 | 30 | 15 | 20 | 20 | 21.3 | 15.0 |
| #98 |   |
|
127.2 | 1.4 | 26 | 40 | 35 | 50 | 50 | 43.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 14.6 |
| #99 |   |
|
71 | -0.14 | 10.6 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 35 | 45 | 45 | 50 | 43.8 | 14.6 |
| #100 |   |
|
63.2 | 2.3 | 45.1 | 15 | 45 | 55 | 55 | 42.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 14.2 |
| #101 |   |
|
56.3 | 4.3 | 45.6 | 15 | 20 | 50 | 55 | 35.0 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 5 | 5 | 2.5 | 13.3 |
| #102 |   |
  |
41.1 | 0.344 | 25.7 | 5 | 5 | 25 | 45 | 20.0 | 5 | 5 | 5 | 55 | 17.5 | 5 | 0 | 0 | 5 | 2.5 | 13.3 |
| #103 |   |
|
75.7 | 2.3 | 29.4 | 35 | 50 | 30 | 35 | 37.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 12.5 |
| #104 |   |
|
100.5 | 3.4 | 39.9 | 25 | 30 | 30 | 55 | 35.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 11.7 |
| #105 |   |
|
122.8 | 2 | 15.5 | 5 | 15 | 15 | 20 | 13.8 | 10 | 10 | 10 | 15 | 11.3 | 5 | 5 | 15 | 10 | 8.8 | 11.3 |
| #106 |   |
|
53.9 | 0.894 | 37 | 5 | 5 | 5 | 5 | 5.0 | 5 | 0 | 5 | 5 | 3.8 | 35 | 25 | 15 | 20 | 23.8 | 10.8 |
| #107 |   |
|
115.3 | 1.9 | 27.3 | 20 | 35 | 30 | 35 | 30.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 10.0 |
| #108 |   |
|
85.2 | 2.5 | 44 | 25 | 20 | 30 | 45 | 30.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 10.0 |
| #109 |   |
|
54.4 | 0.594 | 30.4 | 15 | 30 | 30 | 45 | 30.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 10.0 |
| #110 |   |
|
40.6 | 0.424 | 2.2 | 0 | 0 | 0 | 0 | 0.0 | 5 | 0 | 15 | 5 | 6.3 | 25 | 35 | 15 | 20 | 23.8 | 10.0 |
| #111 |   |
|
196.5 | 2 | 30.5 | 15 | 10 | 45 | 35 | 26.3 | 0 | 5 | 5 | 0 | 2.5 | 0 | 0 | 0 | 0 | 0.0 | 9.6 |
| #112 |   |
|
151.4 | 42 | 229.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 0 | 5.0 | 25 | 20 | 15 | 25 | 21.3 | 8.8 |
| #113 |   |
|
93.2 | 2.1 | 26.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 15 | 25 | 15 | 45 | 25.0 | 8.3 |
| #114 |   |
|
89.9 | 19.5 | 579.5 | 30 | 5 | 10 | 10 | 13.8 | 10 | 15 | 10 | 5 | 10.0 | 0 | 0 | 0 | 5 | 1.3 | 8.3 |
| #115 |   |
|
63.4 | 2.9 | 41 | 0 | 0 | 0 | 0 | 0.0 | 25 | 25 | 25 | 25 | 25.0 | 0 | 0 | 0 | 0 | 0.0 | 8.3 |
| #116 |   |
|
48.2 | -6.3 | 10.3 | 5 | 0 | 0 | 5 | 2.5 | 5 | 10 | 30 | 35 | 20.0 | 0 | 5 | 5 | 0 | 2.5 | 8.3 |
| #117 |   |
  |
41.4 | 0.984 | 16.1 | 0 | 10 | 0 | 0 | 2.5 | 0 | 0 | 0 | 5 | 1.3 | 35 | 20 | 10 | 15 | 20.0 | 7.9 |
| #118 |   |
|
214.8 | 1.2 | 204.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 0 | 1.3 | 25 | 15 | 20 | 20 | 20.0 | 7.1 |
| #119 |   |
|
74.7 | 8.4 | 80.5 | 5 | 5 | 0 | 5 | 3.8 | 15 | 15 | 35 | 16.3 | 5 | 0 | 0 | 0 | 1.3 | 7.1 | |
| #120 |   |
|
44.3 | 0.732 | 7 | 5 | 0 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 15 | 10 | 30 | 25 | 20.0 | 7.1 |
| #121 |   |
|
43.6 | 3.6 | 32.1 | 0 | 5 | 0 | 15 | 5.0 | 5 | 5 | 15 | 30 | 13.8 | 0 | 0 | 5 | 5 | 2.5 | 7.1 |
| #122 |   |
|
112.7 | 4.8 | 43.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 20 | 25 | 25 | 10 | 20.0 | 6.7 |
| #123 |   |
|
78.4 | 0.232 | 19.2 | 0 | 0 | 0 | 0 | 0.0 | 15 | 15 | 25 | 15 | 17.5 | 5 | 5 | 0 | 0 | 2.5 | 6.7 |
| #124 |   |
|
41.3 | 0.102 | 33.8 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 0 | 5 | 1.3 | 15 | 10 | 25 | 20 | 17.5 | 6.7 |
| #125 |   |
|
41.1 | 2.2 | 33.6 | 0 | 0 | 0 | 15 | 3.8 | 5 | 0 | 10 | 10 | 6.3 | 15 | 10 | 5 | 10 | 10.0 | 6.7 |
| #126 |   |
|
148.3 | 1.3 | 19 | 0 | 15 | 25 | 15 | 13.8 | 0 | 5 | 10 | 5 | 5.0 | 0 | 0 | 0 | 0 | 0.0 | 6.3 |
| #127 |   |
  |
90.5 | 2.3 | 23.7 | 5 | 0 | 0 | 5 | 2.5 | 5 | 5 | 15 | 35 | 15.0 | 0 | 0 | 5 | 0 | 1.3 | 6.3 |
| #128 |   |
|
56 | 1.2 | 26.4 | 15 | 15 | 25 | 20 | 18.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 6.3 |
| #129 |   |
|
42.6 | 2.8 | 43.6 | 0 | 0 | 5 | 5 | 2.5 | 10 | 15 | 10 | 25 | 15.0 | 0 | 5 | 0 | 0 | 1.3 | 6.3 |
| #130 |   |
|
42.7 | 0.743 | 10.6 | 5 | 5 | 5 | 10 | 6.3 | 5 | 10 | 10 | 10 | 8.8 | 0 | 5 | 5 | 0 | 2.5 | 5.8 |
| #131 |   |
|
41.6 | 0.477 | 20.2 | 0 | 0 | 10 | 0 | 2.5 | 0 | 0 | 5 | 0 | 1.3 | 5 | 15 | 10 | 25 | 13.8 | 5.8 |
| #132 |   |
|
106.8 | 16.4 | 225.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 15 | 15 | 20 | 15 | 16.3 | 5.4 |
| #133 |   |
|
48.8 | 3.2 | 30.4 | 10 | 10 | 10 | 5 | 8.8 | 5 | 0 | 5 | 5 | 3.8 | 5 | 5 | 0 | 5 | 3.8 | 5.4 |
| #134 |   |
|
43.2 | 5.1 | 68.3 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 20 | 15 | 10 | 15 | 15.0 | 5.4 |
| #135 |   |
|
59.8 | -9.3 | 16.9 | 5 | 5 | 5 | 5 | 5.0 | 0 | 5 | 5 | 5 | 3.8 | 5 | 5 | 5 | 5 | 5.0 | 4.6 |
| #136 |   |
  |
56.8 | 1.8 | 25.1 | 0 | 5 | 5 | 0 | 2.5 | 0 | 0 | 5 | 5 | 2.5 | 5 | 10 | 10 | 5 | 7.5 | 4.2 |
| #137 |   |
|
41.8 | 4.3 | 71.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 0 | 0 | 1.3 | 10 | 10 | 15 | 10 | 11.3 | 4.2 |
| #138 |   |
|
106.6 | 9.5 | 100.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 20 | 10 | 10 | 11.3 | 3.8 |
| #139 |   |
|
67.3 | 3.2 | 40 | 5 | 5 | 0 | 5 | 3.8 | 5 | 5 | 5 | 10 | 6.3 | 0 | 0 | 0 | 5 | 1.3 | 3.8 |
| #140 |   |
|
53 | 2.7 | 40.4 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 10 | 15 | 5 | 10 | 10.0 | 3.8 |
| #141 |   |
|
46.5 | -0.012 | 1.8 | 5 | 5 | 10 | 5 | 6.3 | 0 | 5 | 10 | 0 | 3.8 | 0 | 0 | 5 | 1.3 | 3.8 | |
| #142 |   |
|
44.5 | 9.4 | 66.4 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 0 | 1.3 | 15 | 5 | 10 | 10 | 10.0 | 3.8 |
| #143 |   |
|
105 | 7.4 | 92.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 10 | 15 | 10.0 | 3.3 |
| #144 |   |
|
96.9 | 2.6 | 53.7 | 0 | 0 | 0 | 0 | 0.0 | 15 | 10 | 5 | 10 | 10.0 | 0 | 0 | 0 | 0 | 0.0 | 3.3 |
| #145 |   |
|
95.4 | 1.9 | 29.6 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0.0 | 10 | 10 | 10 | 10 | 10.0 | 3.3 | |
| #146 |   |
|
73.7 | -0.459 | 34.8 | 0 | 5 | 0 | 0 | 1.3 | 5 | 5 | 10 | 10 | 7.5 | 0 | 5 | 0 | 0 | 1.3 | 3.3 |
| #147 |   |
|
63.5 | 0.429 | 10.7 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 10 | 10 | 10 | 10 | 10.0 | 3.3 |
| #148 |   |
|
62.4 | 1.3 | 25.6 | 5 | 5 | 10 | 5 | 6.3 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 5 | 0 | 1.3 | 3.3 |
| #149 |   |
|
57.4 | 5 | 90.6 | 5 | 5 | 5 | 10 | 6.3 | 0 | 5 | 5 | 0 | 2.5 | 0 | 0 | 5 | 0 | 1.3 | 3.3 |
| #150 |   |
|
53.1 | 1 | 28 | 5 | 5 | 5 | 5 | 5.0 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 5 | 5 | 2.5 | 3.3 |
| #151 |   |
|
40.6 | 0.558 | 12.2 | 0 | 5 | 10 | 15 | 7.5 | 0 | 0 | 0 | 10 | 2.5 | 0 | 0 | 0 | 0 | 0.0 | 3.3 |
| #152 |   |
|
45.8 | 1.1 | 19.2 | 5 | 0 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 10 | 7.5 | 2.9 |
| #153 |   |
|
44.3 | 8.1 | 45.1 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 5 | 10 | 7.5 | 2.9 |
| #154 |   |
|
43.2 | 1.5 | 28 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5 | 6.3 | 0 | 5 | 0 | 5 | 2.5 | 2.9 |
| #155 |   |
|
40.7 | -2.5 | 0.292 | 0 | 0 | 0 | 10 | 2.5 | 5 | 5 | 0 | 10 | 5.0 | 0 | 0 | 0 | 5 | 1.3 | 2.9 |
| #156 |   |
|
113.1 | 24.9 | 141.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 10 | 7.5 | 2.5 |
| #157 |   |
|
74.9 | 2.7 | 62.4 | 0 | 5 | 0 | 5 | 2.5 | 0 | 10 | 5 | 5 | 5.0 | 0 | 0 | 0 | 0 | 0.0 | 2.5 |
| #158 |   |
|
72 | -0.65 | 16.6 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 10 | 5 | 7.5 | 2.5 |
| #159 |   |
|
71.2 | 1.5 | 39.9 | 5 | 5 | 10 | 10 | 7.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 2.5 |
| #160 |   |
|
55 | 0.918 | 26 | 5 | 0 | 0 | 0 | 1.3 | 5 | 5 | 5 | 10 | 6.3 | 0 | 0 | 0 | 0 | 0.0 | 2.5 |
| #161 |   |
|
48 | 6 | 55.2 | 5 | 0 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 10 | 6.3 | 2.5 |
| #162 |   |
  |
45.7 | -2.9 | 56.2 | 5 | 0 | 0 | 0 | 1.3 | 0 | 0 | 10 | 10 | 5.0 | 0 | 0 | 5 | 0 | 1.3 | 2.5 |
| #163 |   |
|
134.2 | 35 | 200.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5 | 6.3 | 2.1 |
| #164 |   |
|
123.7 | 3.1 | 55.1 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5 | 6.3 | 2.1 |
| #165 |   |
|
115.7 | 27.8 | 149.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5 | 6.3 | 2.1 |
| #166 |   |
|
105.5 | 1.7 | 18.2 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 10 | 6.3 | 0 | 0 | 0 | 0 | 0.0 | 2.1 |
| #167 |   |
|
82.8 | 2.9 | 98.1 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 5 | 5 | 6.3 | 2.1 |
| #168 |   |
|
72.1 | 0.66 | 14.7 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5 | 6.3 | 2.1 |
| #169 |   |
|
44.6 | 2.8 | 30.6 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 5 | 5 | 6.3 | 2.1 |
| #170 |   |
|
44 | 2.4 | 22.4 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 10 | 5 | 5 | 6.3 | 2.1 |
| #171 |   |
|
140.8 | 4.9 | 43.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 0 | 10 | 5 | 5.0 | 1.7 |
| #172 |   |
|
78.8 | 2.5 | 23.3 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 10 | 5.0 | 0 | 0 | 0 | 0 | 0.0 | 1.7 | |
| #173 |   |
|
74.3 | 0.949 | 25.9 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 10 | 5 | 5.0 | 0 | 0 | 0 | 0 | 0.0 | 1.7 |
| #174 |   |
|
64.1 | 2.5 | 38.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 1.7 |
| #175 |   |
|
61.6 | -1.6 | 58.2 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 0 | 0 | 0 | 0 | 0.0 | 1.7 |
| #176 |   |
|
55.7 | 1.7 | 19.9 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 1.7 |
| #177 |   |
|
53 | 10.1 | 62.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 1.7 |
| #178 |   |
|
51.9 | 6.1 | 25.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 1.7 |
| #179 |   |
|
50 | 0.439 | 37.8 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 5 | 5 | 2.5 | 1.7 |
| #180 |   |
|
49.2 | 8.2 | 83.9 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 5 | 5.0 | 1.7 |
| #181 |   |
|
152.6 | 0.483 | 11.9 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 0 | 0 | 0.0 | 1.3 |
| #182 |   |
  |
81.1 | -4.3 | 61.3 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 1.3 |
| #183 |   |
|
75.9 | 2.8 | 47.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 5 | 5 | 3.8 | 0 | 0 | 0 | 0 | 0.0 | 1.3 |
| #184 |   |
|
64.5 | 0.222 | 10.1 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 5 | 5 | 3.8 | 0 | 0 | 0 | 0 | 0.0 | 1.3 |
| #185 |   |
  |
52.2 | 0.463 | 47.3 | 0 | 5 | 5 | 5 | 3.8 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 1.3 |
| #186 |   |
|
49.1 | 5.6 | 41.4 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 5 | 0 | 3.8 | 1.3 |
| #187 |   |
  |
48.7 | 2.6 | 32.4 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 0 | 5 | 5 | 3.8 | 1.3 |
| #188 |   |
|
43.7 | 0.667 | 36.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 0 | 5 | 5 | 3.8 | 1.3 |
| #189 |   |
|
75.5 | 0.057 | 12.4 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 5 | 5 | 0 | 0 | 2.5 | 0.8 |
| #190 |   |
|
74.4 | -3.6 | 6.1 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 0 | 5 | 2.5 | 0 | 0 | 0 | 0 | 0.0 | 0.8 |
| #191 |   |
|
68.8 | 2.9 | 30.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 5 | 2.5 | 0 | 0 | 0 | 0 | 0.0 | 0.8 |
| #192 |   |
|
54.1 | 1.7 | 30 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 0 | 5 | 2.5 | 0.8 |
| #193 |   |
|
47.8 | 2 | 19.2 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 5 | 0 | 1.3 | 0.8 |
| #194 |   |
|
74.6 | 3.1 | 44.6 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 0.4 |
| #195 |   |
|
61.3 | 6.7 | 79.2 | 0 | 5 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0.4 |
| #196 |   |
|
57.3 | 2.3 | 29 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 5 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 0.4 |
| #197 |   |
|
48.9 | 0.108 | 8.2 | 0 | 0 | 0 | 5 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0.4 |
| #198 |   |
|
43 | 8.1 | 63.9 | 0 | 0 | 0 | 0 | 0.0 | 0 | 5 | 0 | 0 | 1.3 | 0 | 0 | 0 | 0 | 0.0 | 0.4 |
| #199 |   |
|
70.2 | 4.3 | 53.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0.0 |
| #200 |   |
|
64.6 | 2.1 | 17.5 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0 | 0 | 0 | 0 | 0.0 | 0.0 |
Metodología
Para realizar el estudio, primero identificamos las 200 empresas más importantes del mundo en términos de ventas. Para el caso, basamos nuestro análisis en la lista Forbes Global 2000. En un segundo paso, realizamos una encuesta en línea con ayuda de imágenes. Consistió en dos partes: Primero, mostramos los logotipos de las 200 empresas a los participantes. Cada vez, se les dieron cinco respuestas posibles para el nombre de la empresa para ver si lo reconocieron correctamente. En segundo lugar, se les preguntó a los participantes en otra pregunta de opción múltiple para especificar lo que cada empresa estaba haciendo. Solo si el participante reconoció el logotipo y, al mismo tiempo, pudo identificar correctamente la línea de negocio de la empresa, la respuesta se consideró positiva. Los resultados (con un margen de error de + -4%) se redondearon a múltiplos de 5, numerados y clasificados.
La encuesta en línea con ayuda se realizó entre 24,000 participantes en tres continentes, más precisamente 8,000 de los Estados Unidos, 8,000 igualmente de China, Corea del Sur y Japón, así como 8,000 de países de la UE. Además, dividimos a los participantes por igual en grupos de generación, Baby Boomers (1946-1964), Generation X (1965-1979), Xennials (1975-1985) y Millennials (1980-1994), con el fin de encontrar posibles diferencias.
La lista Forbes Global 2000
Desde 2003, la revista Forbes publica un ranking de las 2.000 compañías globales más grandes en términos de ventas, ganancias, activos y valor de mercado. Nuestro estudio se basa en la lista Forbes Global 2000 de 2017. El cronograma de los datos fue a principios de abril de 2017. La metodología se describe aquí:https: //www.forbes.com/sites/andreamurphy/2017/05 / …
- País: la sede de la empresa. Basado en Forbes Global 2000. Fuente: https://www.forbes.com/global2000/list/
- Ventas (en miles de millones de US- $): los ingresos anuales de la compañía. Basado en Forbes Global 2000. Fuente: https://www.forbes.com/global2000/list/
- Beneficios (en miles de millones de US- $): las ganancias anuales de la compañía. Basado en Forbes Global 2000. Fuente: https://www.forbes.com/global2000/list/
- Activos (en miles de millones de US- $): los recursos económicos de la compañía. Basado en Forbes Global 2000. Fuente: https://www.forbes.com/global2000/list/
- Valor de mercado (en miles de millones de US- $): valor de mercado actual de la compañía. Basado en Forbes Global 2000. Fuente: https://www.forbes.com/global2000/list/
- Participantes: 24,000 participantes de tres continentes y diferentes generaciones.
- Continentes
- Estados Unidos: 8,000 participantes de los Estados Unidos de América.
- EU: 8,000 participantes de EU countries.
- Asia: 8,000 participantes de China, Corea del Sur y Japón.
- Generaciones
- Millenials: 2,000 participantes que nacieron entre 1980 y 1994.
- Xennials: 2,000 participantes que nacieron entre 1975 y 1985.
- Generación X: 2,000 participantes que nacieron entre 1965 y 1979.
- Baby Boomers: 2,000 participantes que nacieron entre 1946 y 1964.
- Continentes
- Promedio total: Promedio de todas las respuestas.
Iconos hechos por Gregor Cresnar y Freepik desde www.flaticon.com , licenciados por CC 3.0 BY
